2020: Omnichannel presentation

How to relaunch digital content experience with no budget

During humanitarian emergencies like typhoons, earthquakes and disease outbreaks like Ebola and Zika, the World Health Organization (WHO) is there. It coordinates over international 900 partners to relieve suffering and save lives.

However, in 2017, WHO was managing a massive website of over 150,000 pages on a CMS that was no longer being supported on deprecated web servers that could no longer be upgraded. Digital channels were siloed. The organization’s digital ecosystem was no longer fit for purpose.

What did WHO do to turn the situation around? What strategies were used to break silos and move to a more modern, omnichannel approach?