2021: Omnichannel presentation

How to create a content performance culture for your omnichannel strategy

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Creating content is one thing. Creating a culture that actually enables people to do it successfully in the ever-increasing landscape of channels is another.

In this session, Author and Content Marketing Expert Christoph Trappe will share his pillars of building a content performance culture to drive results in the most efficient way.

We discuss the pillars and also how to integrated emerging channels like podcasting and VR video into your overall strategy.


What you’ll learn

  • Learn how to evolve or implement the content performance culture model
  • Know when to implement new channels and how to do so quickly and in an integrated way
  • How to make your content truly different using the content performance culture model