2021 Experts Panel 1: Omnichannel technology and platforms

Omnichannel panel discussion

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Our specialists answer your questions on your technology and platform options.

We’ll discuss

  • What does an omnichannel technology architecture look like?
  • What do we need to make omnichannel systems work?
  • How do we get started from a traditional tech stack to start moving towards omnichannel-readiness?
  • How does omnichannel technology development differ from legacy systems?
  • How can we manage omnichannel technology stakeholders effectively?
  • How do we ensure consistent use and application of omnichannel systems?

Speaker(s):

Coraline Krak
Coraline Krak
Crossphase
Chris Schmechel
Chris Schmechel
Electronic Arts
Aaron Bradley
Aaron Bradley
Electronic Arts