Evolve your content strategy with a customer-centric operating model
When: 16:20 - Friday, February 01 Where: Polder 1 & 2
Enterprise organizations are now striving to deliver consistent omnichannel experiences across their various industries, regions, target personas, and social networks. But is any of this content actually resonating with their customers?
Reaching customers across various touchpoints with messages they actually need requires organizations to evolve all their campaigns and content to be more customer-centric. In this session, we will explore solutions and strategies for how you can easily manage such a new operating model across your entire content lifecycle.