Designing connected content
When: 09:30 - Friday, February 01 Where: Polder 3
With digital content published across more channels than ever before, how can you make yours easy to find, use and share? This session asks you to think about the things your audience really cares about, and shows you how to create a richly-linked content structure to maximise your investment and make content available everywhere.
What you’ll learn
What you will learn:
- How to transform your audience’s mental model into a logical content model
- How to craft content based on the things your audience truly cares about
- How you can scale your content infrastructure without the usual chaos