Customer loyalty in the Digital Age
When: 09:00 - Wednesday, January 30 Where: Polder 2
This workshop will teach participants the key points of the book ‘Customer Loyalty in a Digital Age’ (‘Trouwe klanten bestaan wél’, Van Duuren Media 2019) and through practical exercises, start them on the road to developing a Job Canvas.
In ‘Customer Loyalty in a Digital Age’, the tools of design thinking, the concepts of content marketing, and the Jobs to be Done framework of innovation are combined in one issue: customers’ real problems. Business owners and marketers get crystal clear insights and priorities for their budgets and platforms. This focus ultimately delivers loyal customers. The ultimate goal is a close relationship of your customers with your brand: Customer Friendship.
The Job Canvas, which has been used in digital projects for the past 6 years, helps multidisciplinary teams delivering real value to customers. It can also be described as the perfect sprint 0 – it provides the groundwork for prioritising the backlog in agile development cycles.
What you’ll learn
- How to prioritise agile development for customer value
- The power of combining concepts from UX, content marketing & innovation
- A new perspective on adding value for your customer
- A new view on customer loyalty