Customer loyalty in the Digital Age
Customer loyalty in the Digital Age - Examples and Lessons Learned
When: 17:10 - Thursday, January 31 Where: Polder 3
This session demonstrates the insights and key points of the book ‘Customer Loyalty in a Digital Age’ (‘Trouwe klanten bestaan wél’, Van Duuren Media 2019). In the book the tools of design thinking, the concepts of content marketing, and the Jobs to be Done framework of innovation are combined in one issue: customers’ real problems. Business owners and marketers get crystal clear insights and priorities for their budgets and platforms.
This focus ultimately delivers loyal customers. Practical cases and examples demonstrate these key points.