2021: Omnichannel presentation

ContentOps: Formalizing the foundation of digital maturity in content

We’re all here because we see the need to work towards efficient, well-governed, omnichannel systems. These systems rely heavily on content as the source, or the facilitator for delivering value to our audiences. ContentOps is the movement to establish systems, disciplines, and best practices for achieving operational efficiencies around content. This talk will discuss ContentOps as a core component of omnichannel strategy and how to begin incorporating it into your organisation’s content functions.

 

What you’ll learn


  • What is ContentOps
  • What the ecosystem looks like
  • How to track maturity
  • How to think about how much ContentOps you need
  • What competitive advantages ContentOps provides to the business
  • What metrics to track