2021: Omnichannel presentation
Why we need customer and staff influencer communities to drive real change
This session provides frameworks that will empower you to drive change at scale in your audience’s behaviours by building and nurturing peer communities. Customers and staff are often the forgotten channel, but they are one of the most powerful tools at your disposal to influence their peers to change.
What you’ll learn
- Move on from exposure marketing to engagement marketing
- Learn how communities of nano influencers can help you engage customers
- The best way to pitch your product or change initiative