B2B omnichannel: A look at Cisco’s marketing evolution
When: 11:40 - Thursday, January 31 Where: Polder 3
Many organisations look to their technology stack to deliver an omnichannel customer experience. In reality, technology can’t do it alone. You also need the people and the processes to make it happen. This session will feature practical stories from a global B2B marketing organisation with omnichannel aspirations, and get you thinking about how to evolve your marketing strategies to deliver compelling, personalized experiences for your customers.
What you’ll learn
- Understand the dependencies of people, process and technology on delivering an omni-channel customer experienc
- Identify and navigate organisational siloes that stand in the way of delivering the best experience for your customers
- Assess your current technology landscape, and build a business capabilities roadmap for the future