The Omnichannel Podcast

The Omnichannel Podcast features experts from around the world sharing their insights and case studies to help you build better relationships with your audience.

The latest episode

How do you maintain meaningful work when AI is rewriting your team’s job descriptions faster than HR can keep up? This episode introduces STAIR (Social Technical AI Reflection), a structured methodology developed to help organisations navigate the human side of AI adoption, not as a one-time change project, but as an ongoing practice.

Noz is joined by Louise Harder Fischer, associate professor at the IT University in Copenhagen, and Martin Lassen-Vernal, head of communications at the City of Copenhagen, to discuss the five core questions that anchor a STAIR session, what a large hospital discovered about nurses and emotional communication, and why continuous reflection is the only honest response to continuous transformation.

“When we introduced generative AI, we make sure to maintain emotional communication in our workflows. The communications with the highest emotional importance are the ones we want to protect.” — Louise Harder Fischer (recalling a hospital team’s principle)

 

“I can’t imagine the future organisation retaining the same hierarchical structures. The participatory aspect of this demands that you can’t top-down steer it. The organisation needs to steer itself from within” – Martin Lassen-Vernal

Episodes

Navigating the Digital Asset Management landscape

Navigating the Digital Asset Management landscape

Learn the evolution of DAM systems and their role in powering omnichannel experiences. Understand the differences between DAMs and CMS, the impact of AI, and the importance of governance for maximizing digital asset potential.

Episode 31

Unlocking the power of structured content  in Life Sciences

Unlocking the power of structured content in Life Sciences

Learn about the transformative role of structured content in the life sciences industry. Explore challenges like legacy content, modular structures, and the benefits of content standardization, reuse, and personalization to enhance user experiences.

Episode 30

Mapping content ecosystems

Mapping content ecosystems

Explore content ecosystem mapping and how it aligns digital strategy with business goals. Learn how mapping clarifies content reality and integrates design with writing to create cohesive, strategy-driven content.

Episode 29

Content modelling beyond the tech: User needs first

Content modelling beyond the tech: User needs first

Explore structured content, content modeling and a balance between technical and business needs, omnichannel delivery, and why not all content requires heavy modeling, encouraging thoughtful integration and efficiency.

Episode 28

Actually bridging departmental silos: A cross-team case study at Autodesk

Actually bridging departmental silos: A cross-team case study at Autodesk

Discover how Alissa Briggs, Director of Design at Autodesk, leverages collaborative design thinking to transform product development and customer value. Learn about her journey from startup PlanGrid to Autodesk, and how domain and content modeling, formal ontology, and knowledge graphs play crucial roles in this process.

Episode 24

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