Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM’s experiences going omnichannel.
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Service design requires “taking a holistic view of all the related actors, their interactions, and supporting materials and infrastructures” making it a key skill for omnichannel. So naturally, several sessions will address it the 2019 conference.
The Omnichannel Quad describes the four key domains that make an omnichannel strategy work. For success in omnichannel, you’ll need them all working together.