Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM’s experiences going omnichannel.
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Cisco’s Jenny Hooks answers 10 questions on omnichannel marketing, content strategy and cross-channel experience
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omni in a complex business context.
Forrester’s Ryan Skinner shares a wide range of insights he’s developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of “going digital”.
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.