Omnichannel conference blog
We’ll be sharing knowledge from our speakers and organisers here. We’re also interested in community contributions.
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Cisco’s Jenny Hooks answers 10 questions on omnichannel marketing, content strategy and cross-channel experience
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omni in a complex business context.
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Forrester’s Ryan Skinner shares a wide range of insights he’s developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of “going digital”.
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.
“Think with Google” have posted new research that supports the underlying OmnichannelX philosophy: content and marketing are becoming inherently cross-disciplinary domains.
Customer Experience Management vs Content Management – Cruce Saunders interview (39 min w transcript)
Noz Urbina and Cruce Saunders compare Customer Experience Management and traditional Content Management for delivering optimised omnichannel experiences.
Omnichannel is an integrated way of thinking about people’s relationships with organisations. Rather than working in parallel, communication channels are designed to cooperate and build a coherent, evolving, cross-channel experience.
The Omnichannel Quad describes the four key domains that make an omnichannel strategy work. For success in omnichannel, you’ll need them all working together.