Omnichannel conference blog


We’ll be sharing knowledge from our speakers and organisers here. We’re also interested in community contributions.

Have a great article idea?

What is omnichannel?

Omnichannel is an integrated way of thinking about people’s relationships with organisations. Rather than working in parallel, communication channels are designed to cooperate and build a coherent, evolving, cross-channel experience.

The Omnichannel Quad topic framework

The Omnichannel Quad describes the four key domains that make an omnichannel strategy work. For success in omnichannel, you’ll need them all working together.