Speaker Spotlight: Michael Priestley brings savvy and pragmatism to the world of content. In this short interview, he sheds some light on IBM’s experiences going omnichannel.
Bouke Vlierhuis of the Netherlands answers 7 questions on the who, what, where, why, and how of omnichannel strategy. Bouke has a background in everything from engineering to web design to poetry – a perfect mix to be an omnichannel content strategist!
Cisco’s Jenny Hooks answers 10 questions on omnichannel marketing, content strategy and cross-channel experience
Speaker Spotlight: We’ve asked Cisco System‘s Omnichannel Digital Marketing Strategist, Jennifer Hooks 10 questions about why and how to move forward with omni in a complex business context.
Customer Experience Management vs Content Management – Cruce Saunders interview (39 min w transcript)
Noz Urbina and Cruce Saunders compare Customer Experience Management and traditional Content Management for delivering optimised omnichannel experiences.
Forrester’s Ryan Skinner shares a wide range of insights he’s developed reviewing dozens of cases, unearthing the real truths and sometimes dirty secrets of “going digital”.
Noz Urbina discusses omnichannel journey mapping, hosted by Opentext Hightail and the American Marketing Association.
Marie tells us how having an omnichannel strategy allows a brand to deliver better experiences than parallel strategies.
Service design requires “taking a holistic view of all the related actors, their interactions, and supporting materials and infrastructures” making it a key skill for omnichannel. So naturally, several sessions will address it the 2019 conference.
The Omnichannel Quad describes the four key domains that make an omnichannel strategy work. For success in omnichannel, you’ll need them all working together.
“Think with Google” have posted new research that supports the underlying OmnichannelX philosophy: content and marketing are becoming inherently cross-disciplinary domains.