About the OmnichannelX conference

Although a lot of folks are practising omnichannel, there is no established community of practice. As such, companies are constantly reinventing the wheel.

Successful omnichannel initiatives are challenged by an inherent reliance on a wide range of expertise, which is frequently siloed within the organisation. Yet that success depends on people working across these silos – and gaining a better understanding of the other disciplines involved.

OmnichannelX was conceived in late 2017 by content strategy specialist Noz Urbina and experienced event organiser Elodie Eudier. And now you have it – the world’s first dedicated omnichannel conference!

Not just another marketing / UX / whatever conference

Today, the number of channels/touchpoints available to companies is enormous. Technological and cultural shifts have changed market expectations such that worked back in the 1990s doesn’t work well today. Individual touchpoints can’t live their own isolated lives. Yet, when was the last time the person who tweets for you talked with your tech team or product managers? Customer expectations of brand relationships are different, yet how fundamentally has what we deliver actually changed with the addition of new channels? Too many of still feel we “work on websites” and “publish articles”.

It’s time to stop this. This lack of coordination (or even understanding) of the various communications channels costs time and money, and can often do greater harm than good to a company’s image.

So, welcome to OmnichannelX. Everybody in the same room. A zillion different job titles. A single goal. We hope you’ll become part of it.

What is "Omnichannel"?

Omnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means experience orchestration across multiple touch-points and aligning content, design, governance, and systems around the customers' journeys.

What is "Omnichannel"?

Omnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means experience orchestration across multiple touch-points and aligning content, design, governance, and systems around the customers' journeys.

Why attend?

Do you have a passion for content, communication, and UX and want to use your talents even more effectively? Then this is your chance to learn from the best in the industry from the different-but-related backgrounds needed to deliver excellent experiences and relevant content – anytime, anywhere. Learn how to increase your company's ROI while helping users better achieve their goals.

The Omnichannel Quad

Every successful omnichannel initiative considers four key areas. This simple framework helps one understand how all effective communications are related. 

Conference organisers